The 10 Commandments of Social Media for Churches and Church Leaders

Social media networks projecting out from smartphone. Editorial

I’m an avid social media user. In the early days of CoastLife Church we had no money for advertising or letting people know about our church. We barely had money for things like electricity and insurance. With no budget to use for typical means of advertisement we went to Facebook. It’s been a great tool to connect with our community. Did I mention that its free? Like most things there are pros and cons to social media. The same platform that helps get information out to large amounts of people instantaneously also creates disagreements and arguments. This started out as rules of engagement for the leaders at CoastLife Church, but I thought it might be helpful to others as well. Here are my 10 commandments of social media:

1. Use it – 1 billion people used Facebook in one day recently. There are 5 million more people who have a smart phone than a tooth brush. I have personally received friend requests from people who are homeless. People from all walks of life are on Facebook. We are called to reach, encourage, love, and inspire people. There is no better medium for this today than social media. Use it.

2. Be careful with politics – Ed Stetzer once said, “when you mix religion and politics you get politics.” I don’t personally endorse any candidates. My ministry is to people from across the political spectrum. If you aren’t careful with politics you will end up being the mouthpiece of a political party instead of being a minister to the people of all parties. You shouldn’t have to belong to a particular political party to feel welcomed at Church. It’s a fine line. I believe Christians should be engaged and active in the world, but I also believe we are called to serve people. All people, not just the ones who agree with us politically. I’m afraid if we aren’t careful we will win in our politics and lose in our purpose of reaching people.

3. Endeavor to keep unity – Division is a tool of Satan. Satan uses Facebook as well. Social Media allows every issue to be discussed and many times there is more than one side to the issue. No one wins when there is division in the body of Christ. Endeavor to keep the unity of the Spirit in the bond of peace.

4. Avoid foolish debates – Those are the Apostle Paul’s words and not mine. However, he probably had a prophetic vision of Facebook when he penned those words. Somethings just aren’t worth the time to engage them. Be careful about getting lured into a discussion that simply just doesn’t matter. If the whole world operated by this principle Fox News and CNN would only be on air about 2 hours a day.

5. Maintain correct doctrine – There are many different ideologies out there today. There are tons of motivational and inspirational quotes floating around. But there is only one source of timeless truth and that is the Word of God. If it doesn’t line up with scriptural doctrine don’t post it, don’t like it, don’t share it. The world is held captive under darkness, don’t help spread that darkness. Jesus really is the way, the truth, and the life. Share him, share the word in a life giving, grace filled way.

6. Don’t manipulate – Don’t heap guilt on people. Don’t shame people. For heavens sake, don’t try to be a religious bully. I’m tired of people trying to manipulate others. Now, prove how much you love Jesus by liking, sharing, and commenting on this blog.

7. Be loving towards non christians – It saddens me sometimes to see people struggle through life without Christ. It angers me sometimes when people post things that are offensive towards Christianity. Social Media is a place where people can flippantly say things in a thoughtless moment that they would never say directly to a person. I’ve seen things that both hurt and angered me. However, if I only love people who think like me, then the genuine love of Christ is not in me. Even the world loves those that think like them. It is the true benchmark of Christianity to love even our “enemies.” If someone is a serial offender I may unfriend them, but that is an extreme case for me. As much as I hate to see what they post, they need to see what I post. The love of Christ does prevail even over the most extreme of cases. Remember, no one was ever reached by being out debated or perhaps insulted.

8. Don’t go negative – Is there anything praiseworthy, anything lovely, of good report? Post about these things. Our speech is to be with grace. Especially when we are posting to the masses.

9. Never publicly speak against a church, church leader, or fellow Christian. Never. – The largest group of unfriended people for me are believers who speak negatively of other Churches, Pastors, or Christians. You don’t win when another Pastor or Church fails or gets caught in a scandal, only the enemy does. So why be a part of tearing someone down? When an accusation or rumor is stirred about a Church, Pastor, or fellow believer we need to use extreme caution in what we post. If you don’t know them personally don’t speak about it. If you do know them personally than deal with it personally and not on Social Media. Again, no one wins when a Church, Pastor, or Christian fails. I really believe we will answer for our social media posts in eternity when we take a shot at the “mega” Church or Pastor because we don’t like what they said or did. The kingdom of God isn’t advanced through that stuff only the kingdom of Satan.

10. Don’t forget to be genuine and personal – Here’s an idea. Why don’t you let people into your non Pinterest life? No, don’t post pics of your dirty undies in the laundry hamper. But not every pic has to be of a cappuccino with a perfect design and an inspirational quote. Not every post should be a deep and revelatory thought. You probably don’t walk around all day in the 7th heaven full of inspiration and revelation with a perfect cup of coffee. Post about sports, post about family, post something funny, post about whatever, just try to take people on an authentic journey of your life.

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