I saw this sign while I was driving down the road the other day and it reminded me of an important leadership principle. It’s important to note that I wholeheartedly believe the message that is written on this sign. I believe with all of my heart that Jesus is God. I believe with all of my heart that everyone should confess their sins and repent to Jesus Christ. Also, I believe everyone should love Jesus Christ with their heart, mind, and soul. In fact, I have dedicated and given my life to preaching this exact message. So why would I shudder and be filled with dread when my life’s message is being displayed for thousands of people to see as they drive along a busy highway? Because excellence matters. Scriptures clearly teach that we are God’s ambassadors here on earth. In other words, we are his representation to the world. How we go about proclaiming our message and doing ministry is setting people’s perception of God’s eternal kingdom. The materials we use, the methodology we use, and the attitude we exhibit are all conveying a message. I never want a poorly conveyed message to cause people to miss the majesty of our Lord and King. I used to teach a leadership lesson called Brown Bag Christianity. Sometimes we are guilty of taking the most priceless and precious gift imaginable, and presenting it to people in something as unappealing as a brown bag. Or perhaps a plywood sign and some spray paint.

Here are three filter questions when considering conveying the message of Jesus Christ through a tangible material:

1. Would you use it in your own home? If you wouldn’t use it in your house, why would you use it in God’s house or any where else? I have been guilty of this, going cheap using the excuse “we are a church.” I’m all for being thrifty, and we will continue to do so, but keep in mind the overall message and not just the cost of the material.

2. Is it current? I don’t preach from a scroll anymore, but I preach the same message that was recorded on them 2000 years ago and beyond. It’s a simple concept, yesterday’s materials won’t reach today’s generation.

3. Does the material/method hinder or obscure the message? Let’s face it. Sometimes we are guilty of falling in love with our methods and making them primary over our message. Pastor John Siebeling once talked about changing his preaching style. He actually loved to preach and loved the way he preached, but it wasn’t effective. He changed his preaching style and saw many more people come to Christ through his ministry. He said, “I had to give up something I loved for something I loved more.”

Excellence Matters.